Blog — labelling

Most soda labels read like a chemistry exam. Here's how to decode them – and why the shortest ingredient lists are usually the best ones. Pick up a can of mainstream soda and flip it over. You'll find a list of ingredients that can run to fifteen or twenty items. Some of them are hard to pronounce. Some are colours with numbers. A few are things no one outside a food lab has ever heard of. And all of them ended up in your drink for a reason – just not necessarily a good one. Reading a soda label doesn't...